Psychology of economic decisions. Play Behavioral Economics trivia solo to sharpen your knowledge, or challenge a friend head-to-head in Trivia Tango — every question comes with an explanation so you learn as you play.
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This Nobel Prize-winning psychologist partnered with Amos Tversky to pioneer the study of cognitive biases and heuristics in decision-making.
This term describes our tendency to place too much importance on the first piece of information we receive when making decisions.
This concept explains why people feel the pain of losing $100 more intensely than the pleasure of gaining $100.
This famous book by Richard Thaler and Cass Sunstein introduced the concept of using subtle design choices to guide people toward better decisions.
This bias causes people to search for, interpret, and remember information that confirms their existing beliefs.
This term describes small interventions that steer people toward certain choices without forbidding any options.
This mental shortcut leads people to judge probability based on how easily examples come to mind.
This Nobel laureate wrote Misbehaving and is considered the father of behavioral economics.